GMH: Open up V8 racing
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New GM Holden boss calls for V8 Supercar racing to be opened up to other brands
By JAMES STANFORD
GM HOLDEN chairman and managing director Mark Reuss has proposed a radical shake up of the Australian V8 Supercar series that would allow other manufacturers to join the sport and open up a massive new sales and marketing stream.
Just one week into his new role, Mr Reuss told GoAuto that in order for the sport to be sustainable, it should open up to brands other than Ford and Holden.
“I don’t think it is good business model having two people competing in a widely popular series long term,” he said.
“I have been around some of that in the US, and it is great while it is going on, there is some great stuff, but the market changes and people change and cars change. To have it as a two person series, I don’t know, I want it to be sustained, I want us to look beyond that.”
GoAuto asked Ford Australia’s new president Bill Osborne for his opinion on opening up the V8 Supercar series, but the newly arrived executive said he would need more time to form a view.
The V8 Supercar series, run by V8SA, has launched a plan to cut costs in the premier car racing class as Ford and Holden both look at ways to reduce their investment.
When asked if opening up the V8 Supercar class to other makes would reduce Holden’s spend, Mr Reuss replied “potentially,” but added that it would depend on how the class would be structured.
Reuss feels a racing series more closely aligned to production vehicles would allow for more vehicles from different brands to be involved.
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